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5 Rules for Successful Partnerships
Back in the dotcom days, there was almost nothing as important as a good partnership and most start-ups spent a lot of time developing them. At a minimum, a partnership provided a press release...
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Tip: Focus on Nurturing Problem Solvers Not Solving Problems
If you’ve started a company or have been promoted up through the ranks to a management role, chances are that you’re really good at doing things yourself and controlling every detail. Early on in our...
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Now Trending: The Digital Media Company
The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines...
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3 steps to become a more decisive and respected leader
As the leader of a company – regardless of the size – you’re always communicating. Sometimes that may be to an internal audience in front of your entire team or in a one-on-one meeting. Or, it might be...
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How to become a social business
With 75% of businesses planning to increase social media spend this year, there is no doubt that more and more companies understand the need to capitalize on what has become an increasingly critical...
View Article6 Things B2B Publishers Should Worry About In 2015 (Part 1)
Securing recurring revenue, adjusting to a mobile audience and getting to know programmatic buying. (Part 1 of 2) For many, January is about new beginnings, but if you’re running a media business, it’s...
View Article6 Things B2B Publishers Should Worry About In 2015 (Part 2)
Getting control of distribution, leveraging your strengths and keeping your team on target. By Alex Ford Editor’s note: This is Part 2 of Ford’s blog post, “6 Things Publishers Should Worry About in...
View Article4 Tips for ‘BuzzFeeding’ Your B2B Editorial Strategy (Part 1)
This was originally published on www.foliomag.com and can be found here. It’s an exciting time to run an editorial team. There’s an abundance of highly-effective social content channels and...
View Article4 Tips for ‘Buzzfeeding’ Your B2B Editorial Strategy (Part 2)
This was originally published on www.foliomag.com and can be found here. This is Part 2 of the blog post, “4 Tips for ‘Buzzfeeding’ Your B2B Editorial Strategy”. Here’s Part 1, if you missed it. It’s...
View ArticleWhy B2B Media Companies Should Consider Online Learning
As digital media has evolved over the past 10 years, one of the themes has been the need for publishers to add new business models to augment their advertising platforms and diversify revenue streams....
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